Well well, if it isn't the new edition of the New Scientist Feedback column! In case you weren't here last week, this is the collection of the bizarre and the brilliant stories and events from the world of science published by the New Scientist magazine every week. In this week's edition: How some of Harry Potter's merchandise appealed to more than one "core" market; Matsushita's new, and possibly incomprehensible, "Annual Management Policy"; and how a new conspiracy theory might be fuelled by nothing more than a Hollywood blockbuster. Hmm. I wonder what the "urban myths" page on about.com which the latter story refers to is all about...